PM6: Mastering Master Data Using a Service Operating Model

A successful MDM program ensures that the key attributes within operational processes, analytics, and customer information are available, accurate, and secure. If successful, MDM will be considered the “center of the universe” in your organization’s data ecosystem. Despite its importance, many organizations struggle to either launch or grow and sustain their MDM programs. In most cases this is a result of the program structure and processes rather than the technology. This tutorial will cover:

Case studies of two successful MDM programs in Fortune 500 companies
Lessons learned from the implementations of customer, product, location, and party master data domains
How to operate a MDM program as a self-sustaining service within your organization
Embedding data governance and data quality within the service
Marketing strategies to gain adoption of your MDM service
Positioning of the MDM program within your IT organization

Frank Cerwin is the President of Data Mastery Inc., a venture focused on Master Data Management (MDM) strategy, design, and education. Frank has successfully designed, launched, and grown MDM programs from the ground-up at two of the largest Fortune 500 companies in their respective industries.

His unique model to implement and run a sustainable MDM program is based on over 35 years of architecture and leadership experience with MDM, multi-channel applications, customer analytics, IT security, data management, and eCommerce. Frank has attained ITIL certification and is a Six Sigma Green Belt.