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DESCRIPTION:Click for Latest Location Information: http://edw2017.dataversity.net/sessionPop.cfm?confid=103&proposalid=9533\nA successful MDM program ensures that the key attributes within operational processes, analytics, and customer information are available, accurate, and secure. If successful, MDM will be considered the “center of the universe” in your organization’s data ecosystem. Despite its importance, many organizations struggle to either launch or grow and sustain their MDM programs. In most cases this is a result of the program structure and processes rather than the technology. This tutorial will cover:\n\nCase studies of two successful MDM programs in Fortune 500 companies\nLessons learned from the implementations of customer, product, location, and party master data domains\nHow to operate a MDM program as a self-sustaining service within your organization\nEmbedding data governance and data quality within the service\nMarketing strategies to gain adoption of your MDM service\nPositioning of the MDM program within your IT organization
DTSTART:20170403T133000
SUMMARY:PM6: Mastering Master Data Using a Service Operating Model
DTEND:20170403T164459
LOCATION: See Description
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