True Confessions: A Manufacturer’s Digital Transformation to Boost Product Sales and Create a Digital Mindset

Learn how Bradley, the industry's leading manufacturer of commercial plumbing fixtures and washroom accessories, manages its digital transformation. This session will cover how Bradley leverages product information for increased sales, improved customer support, and most importantly a culture change embracing a digital mindset. Hear about a strategy which begins with customer-facing tools and works backward to operational systems. This use case and digital journey is a role model in the manufacturing industry. Findings will cover the role a committed, cross-functional team plays and the importance of engaged sponsors and advisors and an engaged data governance approach. Bradley will share how their innovative go-live strategy helped transfer the data and Informatica’s product information management tool (Informatica MDM – Product 360) to the organization, so the team could gracefully disband. Understand how product data provided additional ROI in sales.

Findings:

A committed, cross functional team provides focus and reduces implementation time.
A skilled project manager can lead the disparate mindsets inherent in cross functional teams.
An engaged sponsor and advisory team are keys to success.
An innovative go-live strategy helped transfer the data and PIM tool to the organization, so the team could gracefully disband.
Leveraging product data to drive sales provided additional ROI, gave credence to the strategy and helped the culture change.
Continued full time support is key to guide the culture change, drive governance and implement iterative changes.

Connie Beuche is the Enterprise Product Data Manager at Bradley Corporation, a privately held manufacturer of commercial restroom and safety products. As Project Manager for the implementation of a Product Information Management tool (PIM), she subsequently assumed the responsibility for data governance and 'product manager for data.' Her background in Product Management was instrumental in leveraging data to improve product position and marketing. Connie branded Bradley's "Data4Growth" program and works closely with their customers to grow on-line sales in the B2B realm. Connie has worked with the Bradley Corporation for 18 years in a variety of operational and customer facing roles.

Greg Clark? joined Bradley Corporation in 2014 as the technical administrator for the Product Information Management software. In this role he coordinates with multiple departments to ensure data is structured properly for integration with other systems. He is part of the web development team that creates and maintains user functionality for Bradley's web services. He has a passion to leverage technology against poverty through education and hands on experience.