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DESCRIPTION:Click for Latest Location Information: http://edw2017.dataversity.net/sessionPop.cfm?confid=103&proposalid=9354\nLearn how Bradley, the industry's leading manufacturer of commercial plumbing fixtures and washroom accessories, manages its digital transformation. This session will cover how Bradley leverages product information for increased sales, improved customer support, and most importantly a culture change embracing a digital mindset. Hear about a strategy which begins with customer-facing tools and works backward to operational systems. This use case and digital journey is a role model in the manufacturing industry. Findings will cover the role a committed, cross-functional team plays and the importance of engaged sponsors and advisors and an engaged data governance approach. Bradley will share how their innovative go-live strategy helped transfer the data and Informatica’s product information management tool (Informatica MDM – Product 360) to the organization, so the team could gracefully disband. Understand how product data provided additional ROI in sales.\nFindings:\n\n    A committed, cross functional team provides focus and reduces implementation time.\n    A skilled project manager can lead the disparate mindsets inherent in cross functional teams.\n    An engaged sponsor and advisory team are keys to success.\n    An innovative go-live strategy helped transfer the data and PIM tool to the organization, so the team could gracefully disband.\n    Leveraging product data to drive sales provided additional ROI, gave credence to the strategy and helped the culture change.\n    Continued full time support is key to guide the culture change, drive governance and implement iterative changes.\n
DTSTART:20170406T093000
SUMMARY:True Confessions: A Manufacturer’s Digital Transformation to Boost Product Sales and Create a Digital Mindset
DTEND:20170406T101459
LOCATION: See Description
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