AM5: Practical Steps to Implement a Metadata Strategy
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  Donna Burbank   Donna Burbank
Managing Director
Global Data Strategy, Ltd


Monday, April 3, 2017
08:30 AM - 11:45 AM

Level:  Introductory

Interest in Metadata is skyrocketing with the increasing business importance of data and ever-expanding mix of technologies including Big Data, the IoT, as well as traditional relational technologies. With the complexity of metadata options, it can be difficult to know where to start. This tutorial demystifies metadata and provides practical steps to implement a Metadata Strategy in your organization. Topics include:
  • What is Metadata?
  • The Business Value of Metadata
  • Sources of Metadata
  • Metamodels and Metadata Standards
  • Metadata Architecture, Integration, and Storage
  • Metadata Strategy and Implementation
  • Real World Case Studies

Donna Burbank is a recognized industry expert in information management with over 20 years of experience in data management and enterprise architecture. She currently is the Managing Director of Global Data Strategy Ltd, an international data management consulting company. Her background is multi-faceted across consulting, product development, product management, brand strategy, marketing, and business leadership in organizations such as CA Technologies, Embarcadero Technologies, and PLATINUM Technologies. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa, and speaks regularly at industry conferences. She has co-authored two books "Data Modeling for the Business" and "Data Modeling Made Simple with ERwin," and is a regular contributor to industry publications such as DATAVERSITY, EM360, and TDAN. She can be reached at

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