Are You Asking the Right Questions?

Successful data-driven businesses focus a large portion of their attention on asking actionable, valuable business questions. However, many organizations struggle with identifying and prioritizing these questions. This session will explore how an organization can go about defining a profile which can be used to evaluate business questions in order to get maximum value from their advanced analytics projects. While the profile will be unique to your business, the process crosses industry boundaries and company size, and can be used to structure your data-driven project roadmap within a single department or for the entire company. Identifying valuable business questions is a lot easier with a clear definition of what counts as valuable in your business. It is this critical step that will ensure your data-driven business teams (whether through data science or business intelligence) are focused on the right work! Attendees will learn:

What is a valuable business question?
How to define criteria specific to your business to identify valuable business questions
How to put together a profile to frame those questions and support prioritization
“Before and After” examples of questions that have gone through this process!

Gary Filan has worked with companies around the world, helping them make better use of their data by leveraging both leading technologies and business methodologies. His professional background crosses many industry verticals through multiple lenses of solution development, software, hardware, and start-up companies.

With a focus on analytics for over two decades, Gary provides insight into what can best be leveraged within an organization, and where new methods and solutions are best applied for data-driven innovation.

Janet Forbes is an experienced Enterprise, Business and Senior Systems Architect with a deep understanding of data, functional and technical architecture and the proven ability to define, audit and improve business processes based on best practices. She has extensive experience in leading multi-functional teams through the planning and delivery of complex solutions.

With over 25 years of experience in various roles and organizations, Janet has proven capability in enterprise, functional and technical architecture with specific focus on Business and Data Architecture. As a trusted advisor, Janet works closely with clients in assessing and shaping their data governance practices.