W1: Developing a Data Strategy

This tutorial is about understanding what it takes to develop a comprehensive data strategy by breaking down the components of data management and addressing each in the context of best practices that determine an organization's maturity and in turn the value alignment to business goals. Attendees will learn:

What is a data strategy, why you need one, and a review of a sample strategy and data management charter
What each component part of the strategy addresses, why, and what are the best practices in each area
How to determine current maturity in each area: templates for a self-assessment
Aligning a data strategy to business goals

Martha Dember is an industry recognized professional in the area of Data Management and has more than 20 years of experience in information technology and consulting services. Ms. Dember is also a recognized leader in the area of business intelligence (BI), having helped many organizations develop their BI strategies, develop executive dashboards and predictive analysis models, to mention just a few of her accomplishments.

She evaluates organizations' risks and success factors for implementing BI and helps clients develop their road maps for achieving their longer term strategic goals. She has worked for more than 15 years with top executives to use business information to improve business operations and results. Ms. Dember has an MBA with a specialization in the Management of Information Technology, is a Certified Business Intelligence Practitioner (CBIP), and is a frequent lecturer at industry and user group conferences worldwide.