Combining Database Technologies
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  Greg Franczyk   Greg Franczyk
Madison Logic


Wednesday, April 5, 2017
09:30 AM - 10:15 AM

Level:  Technical (may include code)

Between all of the NoSQL and SQL variants, there are a staggering number of different database technologies available today, each with their own advantages and disadvantages. Selecting the right technology for a particular system often boils down to maximizing the pros and minimizing the cons. However, that typically results in some pain down the road when the cons are more evident than the pros. Combining different technologies can help result in more win-win situations but doesn't come without its pitfalls and challenges.

This discussion covers:

  • Factors to consider when choosing a database
  • Common NoSQL\SQL combinations
  • The technologies behind Madison Logic's Data Management Platform
  • System Architectures that lead to better DB combinations

Greg Franczyk? joins Madison Logic as Chief Technology Officer, bringing a blend of hard-core engineering skills and tech leadership experience that spans both media and retail. The addition of Greg to the management team underscores Madison Logic's commitment to the power and development of its industry leading marketing platform. Most recently, Greg served as Chief Architect of The Washington Post, where he played a key role in the growth of The Post's digital properties. He was also a driving force behind The Post's efforts to offer its publishing platform and technology to external clients. Prior to The Post, Greg was with Sears Holdings Corp., where he held a variety of engineering roles in the multi-channel and online retail space. Greg is excited to help take Madison Logic's technology platform to the next level. After moving around a little, Greg lives in the same Brooklyn neighborhood that he's from originally.

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