The Data Manifesto

Six of your data colleagues set out to resolve a puzzle. Why do companies say they are interested in data and do so little about it? Why proclaim "data are assets," then not manage them as such?

To solve this puzzle we narrowed our focus to the "manage data assets" question, pooled and re-examined our own successes and failures, studied models of innovation, diffusion, and disruption, conducted an extensive root cause analysis, compared interim explanations with progress in other fields, and were brutally honest in testing these explanations among ourselves.

The answer was not what we expected.

Please attend this Special Interest Group Session to hear our answers - our Data Manifesto - and get a copy to back to your own organization.

Danette McGilvray is president and principal of Granite Falls Consulting, Inc., a firm that helps organizations increase their success by addressing the information quality and data governance aspects of their business efforts. Focusing on bottom-line results, Danette helps organizations enhance the value of their information assets by naturally incorporating information quality management into the business. She also emphasizes communication and the human aspect of information quality and governance. Danette is the author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information™ (Morgan Kaufmann, 2008). An internationally respected expert, her Ten Steps™ approach to information quality has been embraced as a proven method for both understanding and creating information and data quality in the enterprise. The Chinese-language edition is available and her book is used as a textbook in university graduate programs. She has contributed articles to various industry journals and newsletters and has been profiled in PC Week and HP Measure Magazine. She was an invited delegate to the People's Republic of China to discuss roles and opportunities for women in the computer field.

John Ladley is a recognized authority in all aspects of enterprise information management (EIM) with 30 years' experience in planning, project management, improving IT organizations and successful implementation of information systems. Prior to joining First San Francisco Partners in 2015, John was CEO and President of IMCue Solutions, a consultancy he founded in 2007. At IMCue, John lead a team focused on improving a client's business results through business intelligence, information management and data governance. John is widely published and his books, "Making EIM Work for Business – A Guide to Managing Information as an Asset and Data Governance" and "Data Governance - How to Deploy and Sustain a Data Governance Program" are recognized as authoritative sources in the EIM field. John frequently writes and speaks on a variety of technology and EIM topics.

Tom Redman, the “Data Doc," helps companies, including many of the Fortune 100, improve data quality. Those that follow his innovative approaches enjoy the many benefits of far better data, including far lower costs. His recent article, “Data's Credibility Problem," (Harvard Business Review, December 2013) showcases what's possible. Tom's "Data Driven: Profiting from Your Most Important Business Asset" (Harvard Business Press, 2008) is the guiding light for companies seeking to build their futures in data. Tom started his career at Bell Labs, where he led the Data Quality Lab. He has a Ph.D. in Statistics and two patents.

Having worked with the software and systems providers' key to the formulation of Master Data Management (MDM), Kelle O'Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance on the intricacies of implementing data solutions, she founded First San Francisco Partners. Under her leadership, FSFP immediately established a reputation as the first-call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance (DG). Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. Kelle's strong background enables her to provide expert counsel to organizations seeking to execute an EIM, MDM or DG project. Kelle holds degrees from Duke University and the University of Chicago Booth School of Business.