“Connecting the Dots” Around Your Online Consumers

Targeting the right consumer online has become integral to every marketing campaign. Data brokers provide information that can be used to target consumers based on demographic, location, previous buying behavior, and intent. Mature service offerings exist to analyze online browsing across mobile devices. And yet to most analytics packages, consumers appear as islands of their own when they engage through different device types or use different browsers. In this presentation, consumer engagement expert and Chief Digital Officer at DAS, Dave Corchado, will lay out how you can build a platform architecture and data partnership arrangement that ties together your online, mobile, and even offline marketing campaigns to create a truly holistic picture and attribution model of your consumer.

Dave Corchado is CDO and Managing Director, at Digital Air Strike, an industry leading social media marketing agency. He has almost 20 years of experience in data driven consumer marketing, software product development and adtech targeting strategy. Previously, Dave was the Chief Data Officer at iCrossing, a division of the Hearst Media Corporation, where he focused on creating algorithms to analyze and duplicate high performing content. At various times in his career, Dave has been a Chief Digital Officer, a CTO, and a CIO. His start in technology came working for IBM Global Services, leading enterprise IT transformation for Fortune 500 clients. Dave is a passionate entrepreneur who's built a number of tech start-ups and industry leading marketing software products. David has a B.S. in Technical Communications from Arizona State University and did graduate study in economics at Harvard University.