Data Monetization

Scan any number of financial industry news publications, and stories regarding Wall Street’s hunger for new data sets to improve alpha abound. While this might seem like a new trend, monetizing data - or the ability to turn corporate data into revenue streams - has existed for decades. But both the supply side and the demand side have changed. On the supply side, the extreme variety of data that now exists (location-based, geospatial, socio-demographic, online search trends, pricing, etc.) combine with high computing power and new digital requirements. On the demand side, to remain competitive, companies in a wide variety of industries, not just the financial sector, are leveraging data in all forms to maintain an edge or be disruptive.

During this session we’ll explore what data monetization is and the forms it can take; characteristics of data that could make it more valuable to external parties; and key considerations in making data products available to external parties. Intellectual property, data privacy, and contractual issues will also be explored.

Ms. Casey is Principal at CDO, LLC, a boutique consultancy supporting the development of large-scale enterprise information management, data governance, and data security strategic plans and implementation efforts. Prior to CDO, LLC, Ms. Casey was the first state Chief Data Officer in the country, and part of the Governor’s Office in the State of Colorado. Ms. Casey was responsible for developing and executing the State of Colorado’s enterprise data strategy and data governance and data management frameworks across the State’s Executive Branch agencies. She coordinated legislative and policy actions as necessary for this strategic effort, and helped architect a groundbreaking series of laws between 2008 and 2010 to further the State’s information sharing agenda. Ms. Casey’s emphasis is on large scale, enterprise-wide, policy rich projects, and she brings strengths in business strategy, data management, data governance, and data security.