Growing up in the digital age may lend itself to an increased aptitude for understanding data and information management, but without the principles, history, and guidance from those with decades of experience, things can go awry. Due to increased awareness, demand and a global change in climate towards "geeks" (we're cool now!), Data Babies are coming into the profession through various non-traditional paths with new ideas, misguided ideas and bad habits in tow. In this session, you’ll hear from a know it all Gen Y’er, who realised quickly that he hadn’t even scratched the surface of the history, complexity, and savvy that was required to succeed in enterprise data. Attendees will come away with ideas in engaging snot-nosed data geeks and gain insight into where they came from, how their paths are different and how to speak their language.