Why Master Data Is Your Most Important Data

As you see business and business process transform your enterprise from analog to digital – everything you touch today turns to data. How do you find the truth in all the data silos across departments, regions, go-to-markets and externally with 3rd parties?

As a market leader in master data content, Dun & Bradstreet will share the mega-trends, market themes and industry best practices we have identified that can support your enterprise master data initiatives no matter where you are on your MDM journey.

Key concepts being explored include:

Linking Master Data value to your corporate strategy
The most common master data challenges and how to overcome them
Master Data beyond MDM – a glimpse at market trends

In his role over the last year, Scott has helped reposition, clarify and strengthen our master data narrative, establish a formal innovation agenda, and led our thought leadership in the MDM marketplace. He has over 20 years of experience creating and selling master data content solutions. Prior to D&B, Scott was Managing Director of InfoCommerce Group, a boutique consulting firm, where he worked with data providers and agencies to better leverage and productize their master data assets. Scott spent fourteen years at Nielsen where he led the creation and execution of the TDLinx data business which became the defacto standard for location information management.